Ducati Motorcycles North America
Between 2004 and 2007 Stripe designed over 25 Ducati Motorcycle dealerships across North America and Canada. Ducati Orange County, Marin, Miami and New Orleans are featured below. The brief was to connect with the dealership and understand their motivation behind the passion for the Ducati Brand. Whether it is was the rich heritage of the brand or modern day super bike racing, each dealership was given a tailored made design to showcase their particular alliance. This program was the perfect antithesis to the "McDealership" being rolled out by Ducati's competitors at the time.